First Steps


It’s been an eye-opening month. With the first steps underway at Dcaf Copy, I’ve been diving into a whole new side of writing. The past few weeks have been all about email newsletters and articles promoting products—mostly books. While my feet have only just begun getting wet in this new business, one thing has begun standing out to me: prospective customer information.

Email newsletters and e-blast campaigns are all well and good, and they can certainly help drive sales; nonetheless, I’ve found the most important thing with these is getting to know your audience. Take a look into the demographics of your email list (if available), and sculpt your copy around that knowledge. Consider the products you’re trying to sell, and present them in a way that appeals to the audience. Work in a hook in the natural curiosity of the customer.

Poem – Aura


Since I’m too busy with writing long-term fiction (i.e. Seeds of Doubt, which should be done in a month or so) I’ve decided to start legitimately trying my hand at poetry. The following is the first such result:


Frosting in shallow night
Flames that dance and move
Hope that burns none so bright
Only time to prove

Aura effervescent
Fleet but calm and cool
Crystal season silent
Shatter now the rule

Moths before the flame
In abyss and light
Helpless to the name
Under frosted night